Maxxia
Maxxia
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Creative concepts, brand identity, brand execution
Delivering a distinct B2B brand expression
Lexicon partnered with Maxxia to craft a B2B brand expression that resonates with business decision-makers while staying true to the strength of its consumer identity. The challenge was to create a presence that could stand shoulder to shoulder with the established B2C brand. Connected, yet distinctly its own. We elevated every element of the visual system including colour, typography, imagery, iconography, and infographics, building a unified expression that projects clarity and authority.
The result is a bold, consistent identity designed to accelerate growth, deepen trust, and position Maxxia as a long-term partner of choice for its B2B clients.
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