Aon

Small business owners were navigating new routines, new risks and the same old insurance language. Aon needed a way to cut through, build awareness and drive engagement. 

Lexicon developed the “Working differently but insuring the same?” campaign that spoke directly to that shift to deliver a message that was compelling, timely and easy to act on. By combining strategic insight with clear, relatable language, we helped Aon connect with small businesses in a way that truly resonated.